The Last Halo Roundup, I Promise
Until I get the game and can give you my opinion on it, then I’ll hit you with a review.
Others have already played the game and want to tell you what they think of it, as if their opinion will actually make any difference. Anyone who has played the other two Halo titles is going to buy this one, that’s pretty much a given. The restrictions placed upon those reviewing the game by Microsoft were so draconian so as to make the reviews pretty meaningless. Reviewers were not allowed to talk about the story at all, which left some of them struggling to find ways of talking about certain gameplay elements which were integral to the story. Gamasutra has its usual ‘Critical Reception’ article, giving us the lowdown on what the reviewers have been saying about the last of the Master Chief games.
Many were predicting that Halo 3 would be the biggest selling game this year, and it looks like they were right. Grossing $170 million dollars in 24 hours puts the game well on the way to achieving that prediction and may even be enough to put Microsoft Game Studios in the black for the first time ever. Since the game went worldwide, it has taken in over $250 million. The media coverage has also led some pundits to claim that this is the first ‘crossover’ video game, with its release getting as much coverage from the mainstream press as a Hollywood première would.
There have been more unsavoury goings on at the various launches however, with the U.S. Military using the events as a venue for recruitment. GamePolitics reports that in New Hampshire, under-17s turned away from a Gamestop Halo 2 tournament were swiftly ushered into a similar event being run nearby by the U.S. Air Force. What is even more disturbing is the terms used by Air Force recruiter, Staff Sgt. Christopher Johnson:
“This is going to be huge. We expect a big showing. We have the same demographic as [GameStop]. Our target market is identical to that of video game stores…”
When the military talks in marketing-speak about getting people to join up, and targets teenagers you have to wonder why they’re not volunteering anyway. Even the British Army is at it, a recruitment ad running on TV over here at the moment shows a soldier controlling a UAV with an Xbox 360 pad. I know that this is in actual fact what is used, but its just another way to dupe teenagers by convincing them that war is just another video game, when the truth is far more horrific.
That’s it, no more. I’m going to shut up about Halo 3.
Tags: 360, beyond gaming, Bungie, Console, First Person, gamasutra, gamepolitics, Halo, media, Sales, Violence, Xbox
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Posted on September 27, 2007 by Mandrill | Filed Under News
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