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Perplex City On Indefinite Hold, Or Is It?

The immensely successful alternate reality game (ARG), Perplex City, whose first season ended in February with one lucky player discovering ‘The Cube’ in some woods in the UK, has had its second season put on indefinite hold by its creators, Mind Candy. The game, based partly on collectible puzzle cards, and partly on websites and live events, has been beset by difficulties since they started rolling out the season 2 cards earlier this year. The main online portion of the game was due to start earlier this week but instead Mind Candy announced that its director of play, Adrian Hon, and most of their story team would be leaving for pastures new.

Due to the nature of the business there is speculation among players that this is the start of the game and that the departure of so many staff is actually part of the story. ARG’s are often well known for mixing fiction with reality, leaving clues and plot hints in places in the real world. The genre came to prominence with the viral marketing campaign for Halo 2, television and cinema trailers for the game had the web address www.ilovebees.com appearing where you would normally expect the games website to be shown. People going to the site were led a merry dance through puzzles and cryptic clues which led to the discovery of an AI seeking its freedom. More recently the Nine Inch Nails latest album was promoted through a similar campaign, created by the same company as ilovebees, where the first web address on the trail was found by stringing highlighted letters on the back of a tour t-shirt together into a web address. Later clues were found on flash drives left in toilets at various venues on the Nail’s European Tour along with selected songs and videos.