Halo 3 ‘Believe’ Ad (Extended Version)

Halo 3 ‘Monument’ Making of ad/mini-documentary

The website is quite informative too, structured like an interactive display would be in the museum from the ad, it gives you a close up and personal view of the battle, frozen forever in the moment just before vicotry. You get a real feel for how desperate the situation will be towards the end of the game, and if you’ve played the previous Halo games (if not why not?), you understand the fact that master chief never asked to be humanity’s saviour, he was just doing his job. which makes the hinted at ending all the more poignant. The Website also hints at further videos to be released on September 25th, and October 1st. The second date may seem a little strange in that its after the official release of the game (26th September in Europe and 25th in the US), but the title of the video may offer a clue as to what its about (I’m not going to reveal it here you’ll have to visit the site).

The campaign for Halo 3 looks set to redefine video game advertising, and sets a standard that I feel future campaigns will be hard pressed to live up to. Its doesn’t make light of the violence inherent to the game, and adds depth to something which could have just been about shooting aliens. Above all it puts forward ideas about heroism and sacrifice, and that fact that such things go beyond Master Chief, you get the distinct feeling that every man involved in the battle depicted by the diorama was a hero, just as every gamer who buys Halo 3 will also be a hero.

My last word on this is, Believe… I do.

Tags: 360, Action, Adventure, advertising, Art, beyond gaming, Bungie, Console, Culture, Halo, Microsoft, Movie, multiplayer, Release Date, Violence, website, Xbox

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